Because one success creates another.
Launch Your First was founded by Tony Lam, our lead strategist, chief relationship maker, and all-around good human. His life is a story of firsts. First experiences that have tumbled into extraordinary successes. First generation. First franchise. First-time CEO.
Tony’s approach to his work is just as much about instinct as it is about structure. He earned his chops in the food and beverage space through sweat, long hours, and a visceral desire to succeed. He owns and operates five Wingstop restaurants with a staff of more than 100.
Through his success, he discovered another rising gem in the industry: Mavens Creamery, a disruptor in the frozen dessert market that has doubled sales year over year. They’ve gone from a humble in-home enterprise to now working with more than 300 retail grocery chains and food services. And, recently, they were featured on Shark Tank. Tony achieved success through intelligent marketing experimentation and having the right sales conversations with the right people, at the right time.