Because one success creates another.

Launch Your First was founded by Tony Lam, our lead strategist, chief relationship maker, and all-around good human. His life is a story of firsts. First experiences that have tumbled into extraordinary successes. First generation. First franchise. First-time CEO.

Tony’s approach to his work is just as much about instinct as it is about structure. He earned his chops in the food and beverage space through sweat, long hours, and a visceral desire to succeed. He owns and operates five Wingstop restaurants with a staff of more than 100.

Through his success, he discovered another rising gem in the industry: Mavens Creamery, a disruptor in the frozen dessert market that has doubled sales year over year. They’ve gone from a humble in-home enterprise to now working with more than 300 retail grocery chains and food services. And, recently, they were featured on Shark Tank. Tony achieved success through intelligent marketing experimentation and having the right sales conversations with the right people, at the right time.

What We Do

Sales & Marketing

This is the foundation of our success and this will be the catapult to your own success. We have strong relationships at some of the biggest stores and restaurants – the kind of relationships that can transform your local presence into a nationwide household name.

Partnerships

Our connections, your connections. Not only have we won business, we’ve won over the minds and hearts of our partners. It’s through these enduring relationships that we have the pleasure of presenting our incredible clients to the right decision-makers, the ones who can influence, transform, and evangelize on your behalf.

Branding

Your heart and soul. To sell you need a brand presence, an unmistakable identity. We work with the finest creatives in the industry to give your product a sparkle. We do it all, from website development to digital advertising at scale.

Product / Brand Launch

Put your best foot forward. Our team thrives under the pressure to deliver, to impress, to make your brand debut unforgettable (as it should be). We cull the right mix of strategists, creatives, influencers, and partners to pull it off, flawlessly.

Product-Market Fit

Find your place in a crowded market. We help food and beverage startups in the ideation, experimentation, and early funding phases to cement their place in the world. Our consultation helps you move forward with confidence and conviction.

Franchise Advisement

To franchise or not to franchise? We can guide you through the process and help you evaluate if you’re a good fit to buy in to a franchise, or to launch your own.

How We Work

Essential

Our team consults on your product-market fit, your brand viability, your roadmap to success. We provide the guidance and resources to maximize your success, serving as your guide in a highly competitive, crowded marketplace.

  • Brand consultation
  • Product evaluation
  • Growth plan and detailed strategy
  • Weekly consultation meetings

Integrated

Go beyond consultation and access full campaign execution. We create your brand strategy and take it one step further to deliver a robust package of brand assets. Work with an integrated campaign manager (an extension of your team) to create and execute high-impact marketing campaigns. Receive the consultation and direct connections to the partnerships and distributors that can change your trajectory.

  • Brand consultation; brand asset package
  • Product evaluation
  • Growth plan and detailed strategy
  • Dedicated campaign manager
  • Weekly consultation meetings
  • Weekly production meetings

Custom

From the earliest ideation to a solidified product. We partner with visionary chefs, food strategists, and beverage creators to usher their concepts through the full lifecycle. We also create custom go-to-market plans, craft newsworthy launches, and partner to incubate bright ideas

  • Custom statement of work

Contact

Calling all dreamers.

Food and beverage artists to retail die-hards, and ardent consumer technologists. We want to work with you.

    Work with us.

    Calling all go-getters and industry disruptors looking for their next exciting opportunity. Tell us your story.

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